In advance of Earth Day on April 22, Gap announced a new commitment to obtain 100 percent of its cotton from more sustainable sources by 2021.
Athleta, whose assortment predominantly features technical fabrics, has also announced a commitment to use fibres that are better for the planet: by 2020, 80 percent of the brand’s apparel materials will be made with sustainable fibres.
To achieve its new cotton goal, Gap will continue to partner with the Better Cotton Initiative (BCI), which works with farmers to improve cotton production for the people who cultivate it, the environment, and the cotton sector’s future. Gap’s new commitment will also include the use of other sustainable cotton such as organic, recycled and American-grown.
Athleta will meet its new 2020 goal through a focus on partnering with fibre and manufacturing suppliers on innovative solutions. It will also target more efficient fabric dyeing and finishing techniques to save water; help empower the women who make its clothes and reduce waste at the brand’s stores and HQ.