Kimberly-Clark and WWF sign forestry deal

The personal care company Kimberly-Clark and World Wildlife Fund (WWF) announced a campaign designed to raise consumer awareness about the benefits of sustainable forestry and risks of deforestation.

The launch of this initiative caps an eight-year relationship between Kimberly-Clark and one of the world’s largest conservation organizations.

Beginning this month, retailers and consumers will see the famous WWF panda logo on many of its brands included Scott and Kleenex, which have already been certified to Forest Stewardship Council (FSC) standards.

As part of the alignment with WWF, Kimberly-Clark has promised to commit $4 million in order to further the NGO’s global efforts to ensure Zero Net Deforestation and Forest Degradation as standard practice for the world’s forests by 2020.