Mars Food launches new health goal

Mars Food has announced a new global Health and Wellbeing Ambition to create and promote healthier food choices.

The initiative will roll out over the next five years and will focus on areas such as improving nutritional content, providing consumers with more nutrition information, inspiring consumers to cook healthy meals, and providing Mars Food Associates with access to nutrition education, cooking and fitness facilities, and healthier food options.

As part of the initiative, the company is to release a list of “occasional” products – those to be enjoyed once per week – and a list of “everyday” products.

Brands including Uncle Ben’s, Masterfoods and Dolmio will all be included.

“Cooking and eating healthy meals at home is central to health and wellbeing, and we believe our brands should inspire our consumers to come together over a healthy meal,” said Fiona Dawson, global president of Mars Food, Drinks, and Multisales.