McDonald’s reaches sustainable packaging goal

McDonald’s has announced that all of its centrally-purchased packaging in Europe is now sustainably sourced.

The fast food company said items including cartons, cups, bags, napkins and tray liners were made with wood fibre from recycled sources or forests certified by the Forest Stewardship Council or the Programme for Endorsement of Forest Certification.

The announcement applies to packaging bought centrally for 38 European countries, but not to some locally-sourced items.

Keith Kenny, vice president of sustainability, worldwide supply chain at McDonald’s, said: “This step represents a key milestone in McDonald’s European sustainable packaging strategy to source 100 percent wood fibre from recycled or certified virgin sources by 2016, as well as providing credible evidence to our customers that the packaging products we use come from well-managed forests. The achievement has involved collaboration across the length and breadth of our supply chain in all 38 European markets.”