Microsoft launch electric car platform

Technology start-up EVEN Electric has struck a deal with software giant Microsoft to build a global Electric Vehicle (EV) smart trading platform, which is earmarked for launch in 2018.

EVEN Electric’s founder and CEO, Gisli Gislason, said the new trading platform is designed to provide an alternative means of purchasing electric cars that challenges the grip on the market held by car dealers more used to selling internal combustion engine cars.

The co-operation agreement with Microsoft Sweden follows trials of the platform in Iceland, and will see the two firms first launch the platform in the Nordic region before expanding it globally “one country at a time”.

The platform combines price comparison website services with AI technology to “effectively match the needs of access to products and services linked to electric cars”, EVEN Electric said.

It will also support a physical distribution channel for EV manufacturers to showcase their products.