Microsoft launches water app

Tech giant Microsoft has taken its corporate social responsibility to the world of smartphones, with the launch of a new mobile app designed to raise awareness of global water issues.

The One Drop of Life app, launched in partnership with the not-for-profit One Drop Foundation, gamifies water-saving activities and educates users on the positive impacts that reduced water consumption can have across the world.

This initiative comes on the heels of Microsoft’s collaboration with One Drop through the sponsorship of One Night for One Drop – an annual fundraising event produced in partnership with Cirque du Soleil to raise funds and awareness for global water issues.

Microsoft’s chief marketing officer for Western Europe, Christian Frei, said: “The most pressing issues facing humanity – including water resource management – require innovative solutions, which is why we are pleased to support One Drop in its goal of providing sustainable access to safe water for communities worldwide.”