Millennials make CSR claims


Seventy six percent of millennials in the US consider a company’s social and environmental commitments when deciding where to work, and nearly 64 percent won’t take a job if a potential employer doesn’t have strong corporate social responsibility practices, according to a Cone Communications study.

The study claims that engagement around CSR is a business imperative, impacting a company’s ability to appeal to, retain and inspire millennial talent.

Seventy-five percent would take a pay cut to work for a responsible company, compared to a 55 percent US average.

The millennial generation is nearly twice as likely as the Generation X to claim companies should provide opportunities focused on the social and environmental issues most important to the business.