Naga City develops social media based policy response unit

Naga City in the Philippines has announced it has established an office dedicated to monitoring social media and responding to requests posted through Facebook and other platforms.

John Bongat, Mayor of the city, told FutureGov magazine that the move would allow the city to address residents’ concerns during the policy and decision making process.

“We actually established an office – the City Events, Protocol and Public Information Office – to administer Facebook and download all the comments for appropriate action,” he said.

He told the magazine that the team will responds to posts and messages “on a daily basis”.

The city has a faceook presence entitled ‘Naga Smiles to the World’ which was used powerfully in the wake of Typhoon Glenda in July. Facebook is the most popular social media in the Philippines with 31 per cent of the population subscribing to the network.

During the week of the typhoon, the city’s Facebook posts were accessed by over two million people.

“In the aftermath [of the typhoon], people showed a lot of support because of social media connectivity. People joined us in the streets to clean up public places,” said Bongat.