Partner Microsite: CARE International
CARE International: Building positive and profitable partnerships
Developing countries play an increasingly important role for many companies, as sources of both new customers and supplies. But, these countries are still marked by high levels of poverty and inequality. At CARE, we believe that companies can and should build business models which drive new and profitable opportunities for poor people, as well as valuable and dignified employment.
This will bring returns for companies:
- Securing future supplies in a world where there is much greater competition for resources
- Meeting the needs of consumers in rapidly growing developing markets
- Reducing costs by improving resource usage and reducing waste
- Improving credibility with the growing number of consumers who expect companies to behave responsibly
- Motivating staff who expect employers to meet their responsibilities to wider society.
We recognise that building such models is not easy. Inclusive business models which deliver economic growth and positive results for poor people require the trust of local communities and deep knowledge of development issues. Otherwise they can fail to deliver, alienate communities, undermine a company’s social licence to operate and infringe on human rights.
We work to deliver real results for local communities within successful business investments by major national and international companies. And, because women are more likely to be poor and marginalised, we focus on them as this will lead to better business returns and better development returns.
CARE International is one of the world’s leading NGOs. With decades of experience in developing countries, we recognise the role that business can play in delivering development outcomes. We have built evidence-based inclusive business models, imbued with our core values of dignity and inclusion, which are operating successfully on the ground right now.
We have been testing and developing a broad range of innovative inclusive business models on the ground for more than 10 years. We have developed best practice and principles in a range of sectors including finance, FMCG, agri-commodity value chains, extractives and health, and with a range of partners, including Mondelez International, Barclays and GSK.
We have long experience in identifying opportunities, brokering market and cross-sector linkages, building the capacity of institutions and individuals, defining markets and actors, influencing policy and improving the environment for inclusive business. At the same time, our work is rooted in development policy, with a focus on supporting women – and their communities – made vulnerable because of their positions on the margins of society.
CARE operates as a laboratory for inclusive business models in different sectors. Over years, in collaboration with business, governments, multi-laterals and civil society – and with entrepreneurs, producers and consumers at the bottom of the pyramid – we have tested, evaluated, refined and adapted a broad range of business models. This provides a wealth of research and development data and cases, and builds capacity.
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