Providing accurate qualified measurements of impact and return from corporate engagement strategies remains the holy grail of many programmes.
Companies, governments, NGOs and multi-lateral organisations all have frameworks and certainly opinions on how results best be calculated. A lack of agreement and uniformity is evident throughout the development arena in this regard.
It is not due to a lack of effort by any stroke of the imagination, but symptomatic of the highly bespoke nature of the programmes that are currently running and under development.
How to effectively design measurement frameworks and render meaningful results from programme data is a key theme at the 2015 SharingValueAsia Summit to be held in Singapore on October 1. See here for more information on the summit, speakers and agenda.
In advance of the SVA summit, Sustainable Brands has independently released a collection of more than 20 case studies around practical new financial metrics, that include examples from Unilever, Johnson & Johnson, Target, Microsoft, SAP, Kering, MGM Resorts, HP, and Procter & Gamble.
Senior representatives from many of these companies will be speaking at the SharingValueAsia Summit.
The report The New Financial Metrics of Sustainable Business: A Practical Catalog of 20+ Trailblazing Case Studies provides valuable insight into how major brands are capturing new forms of business value through leading-edge metrics.
The report covers multiple new types of financial value related to:
- Smarter company-wide decisions & policies around human resources.
- Reducing and offsetting carbon.
- Product portfolios that thrive on sustainable attributes.
- The true natural capital cost of products from raw materials to product delivery.
- Net Positive business models as a vehicle for reimagining brands for true long-lasting sustainability.
- Ecosystem services as alternatives to man-made infrastructure embedded in core business planning.
- Innovative ways for employees to make a difference in the lives of external stakeholders.
- Programs that inspire employees to take specific actions and make smart choices around key sustainability concerns in their daily lives, both at work and at home.
- Innovation that advances circular economy models by reducing waste and recovering valuable materials at the end of products’ useful lives.
- Leveraging mainstream media and popular social media channels in engaging customers on key sustainability messages.
- Initiatives that support a company’s local community, societal causes and the public good at large.
It is available to download here (registration required).