Sainbury’s attacked over fairtrade

Sainsbury’s has been accused of undermining the Fairtrade movement by experimenting with dropping the ethical mark for its own label tea, in favour of an own-brand “Fairly Traded” label.

A series of shareholders and campaign groups criticised the supermarket group for dropping Fairtrade at its annual meeting in London on Wednesday, in an increasingly fraught exchange with the company’s board.

Outside the event, protesters carried placards expressing their concern at the development.

The company said it was running a pilot with its tea products – but those opposing the change fear it will be extended to other products, including bananas and coffee.