Tag: Creating Shared Value


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Selling Sustainability: BSR Futerra Release Guide

BSR, Futerra, and eight brands - AT&T, Carlsberg, eBay, Johnson & Johnson, L’Oréal, McDonald’s, Walmart, and Waste Management - have released a a new guide to “Selling Sustainability”. The guide helps brand, marketing, and sustainability teams more effectively influence consumers to make better purchasing choices and adopt more sustainable habits.