A survey conducted by ethical investment specialists Triodos Bank of UK investors has revealed an overwhelming interest in increasing ethical investment options.
There is a high support for the introduction of a kitemark-style label to help them identify which financial products operate in a sustainable or ethical way.
Sixty three percent of the UK public backed the idea, and 43 percent said it would make them more likely to buy a financial product, rising to 53 percent of 18- to 24-year-olds.
The poll also found that 54 percent of the Great British public is unaware that ethical financial products exist, rising to over 63 percent among millennials.
Because of this, the bank is calling on the banking sector to report more effectively as to where they invest people’s money.