Unilever forges new crowdsourcing partnership

Consumer goods giant Unilever has becomes one of the first global corporations to tap into the potential of crowdfunding for sustainability projects.

The company’s ideas platform, Unilever Foundry, has formed a partnership with crowdfunding site Indiegogo to give social entrepreneurs the means to submit innovative solutions to sustainability challenges raised by Unilever brands.

Aline Santos, Unilever’s senior vice president of global marketing, said: “This new partnership with Indiegogo will allow us to apply our learnings from the Foundry’s Pitch-Pilot-Partner approach, which dramatically cuts the time it takes to get a new initiative to market, to the wider business while putting consumers at the heart of decision making.”

The first idea to move from the platform into an actual crowdsourcing campaign will be the BwareIT, a smart device that displays the water consumption of showers.