Vietnamese launch corporate drive

The Vietnamese government has launched a drive encouraging local businesses to define their corporate culture in order to thrive on the global market.

Vietnam’s Prime Minister, Nguyen Xuan Phuc, said “this is the question every company has to ask itself”.

“The distinctive features of American companies may be their openness, liberation and practicality, while Japanese businesses may be disciplined and dedicated… So what about Vietnamese businesses?” he said.

The premier stressed that developing corporate culture is essential for Vietnamese companies.

“This is why South Korean and Japanese restaurants can win over diners all around the world, and why such business groups as Toyota, Sony, Samsung, Apple, and Ford can overcome crises and exist for decades,” he said.