WWF launches materials initiative


To reduce waste and encourage the reuse of materials, the World Wildlife Fund (WWF) has launched the Cascading Materials Vision, a platform that seeks to enable a global system of efficient materials management.

Businesses and organisations that have already signed on include The Coca-Cola Company, DuPont and Target.

The companies and organisations that sign onto the vision agree to abide by a set of guiding principles for decision-making that align materials management practices, allow for greater collaborations across industry and make it easier for companies to source secondary materials.

The principles range from systems-thinking to evaluating environmental impact and implementing flexible solutions that address current and future needs.